GAG THREADS was born in Miami in 2010 with one mission: to make you smile and maybe turn a few heads while we’re at it.

The name? It comes from our founder, Gabriela A. Guzman GAG (yes, those are her real initials, and yes, we know it’s catchy).

What started as a one-woman hustle with handmade pieces quickly caught attention. Early designs were rocked by Nicki Minaj (yes, that Nicki), Coco and Breezy, and a wave of creatives who knew a bold vibe when they saw one. Even Camila Cabello picked up a few tees...no big deal!

Since day one, our look has evolved (as it should!), but the heart of the brand has stayed the same: minimal, bold pieces that feel personal and represent your cultura. Because style should make you feel good not like you’re trying too hard.

We’re proudly bilingual and powered by cultura mixing English, Spanish, and a little Spanglish into everything we do. Porque we’re Latinas, creatives, y orgullosamente diferentes. Boldly and unapologetically.

After almost two years off (burnout is real, okay?), we’re back and ready to level up. This chapter is all about personalization. Don’t see what you’re looking for? We’ll make it pa’ ti. From one-of-a-kind pieces to custom merch for your biz, we got you.

We’re also leveling up online. That same energy we bring to our pop-ups? We want you to feel it through the screen. Esa vibra no se puede perder. And now, with Ruth Gaby’s creative partner and design soulmate officially on board, we’re more inspired than ever.

This isn’t just fashion. It’s expression. It’s comunidad. It’s showing up as you are loud, proud, and full of flavor.

Minimal. Bold. Personal. Cultura-first.
The most relatable brand and we’re just getting started.